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Episode 12

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Published on:

21st Apr 2026

Quick Spoon: “I’m just…”: the language that shrinks how we show up

“I’m just…”

It’s a phrase that shows up in many workplaces — often without much thought.

But this seemingly small piece of language can have a significant impact.

In this Quick Spoon, Ross explores how the word “just” can subtly shape behaviour, influencing how people contribute, communicate, and see their own value at work.

When people describe themselves as “just” something, they can unintentionally minimise their role — speaking up less, holding back ideas, and second guessing their contribution.

Over time, these small patterns can reinforce limiting beliefs about what someone is capable of.

But the reality is:

Everyone is already influencing something.

Everyone is already shaping the culture around them.

What This Episode Explores

  • The hidden impact of the phrase “I’m just…”
  • How language shapes behaviour at work
  • Why people may undervalue their contribution
  • The link between identity and action
  • A simple reflection to build awareness

Key Idea

The language we use about ourselves can shape how we show up — often without us realising.

Reflection

Where are you saying “I’m just…”?

People Soup: Real conversations about work, leadership, and being human — grounded in behavioural science, with practical ideas you can actually use.

If this episode resonated with you, please consider following People Soup, leaving a rating or review, or sharing it with someone who might find it useful.

Every recommendation helps more people discover practical, evidence-based conversations about work, leadership and being human.

Here's the People Soup Website.

And you can subscribe to the People Soup YouTube Channel here.

Visit Ross' Website.

Connect with Ross on LinkedIn

People Soup on Instagram which also features plenty of Ross' photos of the Andalusian life.

Transcript

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About the Podcast

People Soup
Real conversations about work, leadership and being human.
Grounded in behavioural science, each episode is packed with practical ideas you can put into practice straight away.

The name People Soup comes from a quote by Abraham Maslow:

"A first-rate soup is more creative than a second-rate painting."

I've always loved that idea. Creativity isn't confined to art. It shows up in how we live, work, lead and relate to one another.

Work can sometimes feel like a soup: a rich, sometimes bewildering mix of people, personalities, decisions, pressures, relationships and unexpected challenges. Every day we're trying to make sense of the ingredients we've been given.

Behavioural science doesn't remove the complexity, but it gives us practical ways to navigate it. It offers ideas, skills and evidence-based tools that help us respond more effectively—to ourselves, to other people and to the situations we face.

That's what People Soup is all about.

Through conversations, solo episodes and practical tools, People Soup explores how behavioural science—and particularly Acceptance and Commitment Therapy (ACT)—can help us lead, work and live with greater purpose, psychological flexibility and practical wisdom.

About your host

Profile picture for Ross McIntosh

Ross McIntosh

I'm Ross McIntosh, a business psychologist, coach and facilitator, with over 30 years' experience helping people thrive at work.

People Soup grew from a simple belief: work is an important part of life, but it doesn't have to come at the expense of our wellbeing, our relationships or our values.

Each episode explores the realities of work, leadership and being human through the lens of behavioural science. Sometimes that's a conversation with an inspiring guest. Sometimes it's a short "Quick Spoon" offering a practical idea you can put into practice straight away.

My work is grounded in Acceptance and Commitment Therapy (ACT), an evidence-based approach that helps people develop psychological flexibility: the ability to stay purposeful, adaptable and effective, even when life gets messy.

Whether you're leading a team, supporting others, or simply trying to navigate the pressures of modern work, my hope is that People Soup gives you practical tools, fresh perspectives and the confidence to take your next meaningful step.

A few things about me
Chartered Fellow of the CIPD.
Fellow of the Association for Coaching.
Research collaborator with City St George's, University of London.
Speaker, facilitator and leadership development consultant.
Founder and Host of the People Soup podcast.

When I'm not recording the podcast or working with clients, you'll usually find me reading, cycling, improving my Spanish, or enjoying life in southern Spain with my husband.